About Us
Sterling Advising is a boutique solutions provider that partners with mission-driven organizations to bring clarity, momentum, and measurable progress to their most critical priorities. We specialize in aligning strategy, structure, and systems—helping executive leaders transform complexity into confidence and strategy into action.
With deep expertise in nonprofit and public sector leadership, we offer fractional executive services, organizational strategy facilitation, and operational infrastructure support tailored to each client’s unique needs. Whether you’re navigating growth, change, or reinvention, we help you build the internal capacity, cohesion, and resilience needed to deliver lasting impact.
Our approach is practical, collaborative, and grounded. We don’t drop in just a list of recommendations. We roll up our sleeves, co-create with your team, and deliver smart, sustainable solutions that work in the real world.
We ignite bold leadership and inspired teams to think bigger, act smarter, and turn vision into reality. Because when your organization is Aligned, possibility becomes progress.
Krista S. Ferrell is a strategic catalyst, systems thinker, and trusted partner to visionary leaders navigating complex change. With over 20 years of experience across public, private, and nonprofit sectors, Krista brings a rare blend of operational acumen, human insight, and mission-driven focus to every engagement.
As the founder of Sterling Advising, she helps organizations align vision with action—building the strategy, structure, and capacity they need to move from idea to implementation. Known for connecting the dots between people, priorities, and performance, Krista brings clarity to complexity and momentum to transformation.
Grounded in business and behavioral science, her approach is both analytical and empathetic—balancing big-picture thinking with practical execution. Whether leading organizational strategy, guiding executive teams, or embedding sustainable systems, Krista builds with purpose, helping teams unlock their potential and deliver lasting impact.
Alliance Partners
Through our partner companies, Sterling Advising can also offer additional value to our clients by providing quality professionals to backfill the labor impacts that accompany change or provide dedicated professionals to design and build change elements.
