In Part 2, we dive into what to do when your mission sounds good on paper but doesn’t guide behavior, inspire action, or reflect a shared understanding. Misalignment isn’t failure. It’s a signal that it’s time to reconnect, listen, and realign.

This post offers a practical, three-step roadmap to get your mission back on track:

1. Reconnect with purpose by revisiting your roots and clarifying why you exist.

2. Listen for clarity, not consensus, through meaningful stakeholder conversations.

3. Reframe, not just rewrite, your mission so it becomes clear, useful, and inspiring.

A mission statement is only as powerful as the alignment behind it. In Part 1 of this series, we explore what it means to align your mission, ensuring it's clear, actionable, shared, and inspiring. Whether you're a nonprofit leader, founder, or strategist, this post offers guiding questions to assess if your mission truly works or if it’s just words on the wall. Because real alignment doesn’t just inform. It ignites.

This introductory post shares Krista Ferrell’s personal story about trying to fix her aging pool, only to discover that the real issue was chemical misalignment. This experience becomes a powerful metaphor for leadership and organizational health: even when you're doing all the right things, if key elements are out of balance, nothing works as it should. True transformation, whether in a pool or a team, requires alignment. It’s not just about effort or strategy; it’s about clarity, cohesion, and making sure everything works together.