Welcome to Aligned.
-the official blog of Sterling Advising, and your space for fresh, grounded insights on leadership, operational excellence, and mission-driven strategy. If you're a changemaker, executive, or visionary builder trying to bring big goals into real-world focus, you're in the right place.
What is Aligned.?
In a world of noise, complexity, and burnout, alignment is power.
You don’t just need ideas. You need clarity, systems, and structure to do your best work.
Aligned. provides content that is:
Strategic, not theoretical
Actionable and grounded in experience
And constructed with the values that make work matter
Whether you’re building something new or recalibrating an existing project, Aligned. is here to support your journey toward greater clarity, enhanced operations, and lasting impact.
Are You Ready to Get Aligned.?
001. Out of Alignment: What My Pool Taught Me About Clarity
This introductory post shares Krista Ferrell’s personal story about trying to fix her aging pool, only to discover that the real issue was chemical misalignment. This experience becomes a powerful metaphor for leadership and organizational health: even when you're doing all the right things, if key elements are out of balance, nothing works as it should. True transformation, whether in a pool or a team, requires alignment. It’s not just about effort or strategy; it’s about clarity, cohesion, and making sure everything works together.